Dutch concern over Scientology-style sect

Reports of a Scientology-style sect infiltrating schools have aroused concern in the Netherlands. A television investigation claimed to have found at least six private schools governed by "Avatar wizards" and guided by the principles of the Avatar ideology. So what is Avatar (besides a blockbuster movie)? And how influential is it?
Read more: http://www.bbc.com/news/world-europe-43584884?source=Snapzu