In the sharing economy, consumers see themselves as helpers

Whether you use a taxi or a rideshare app like Uber, you’re still going to get a driver who will take you to your destination. But consumers view an employee of a taxi company differently from an independent driver picking up riders via an app, a new Ohio State University study suggests.
Read more: https://news.osu.edu/in-the-sharing-economy-consumers-see-themselves-as-helpers/?source=Snapzu