Behold the Beefless ‘Impossible Whopper’

Would you like that Whopper with or without beef? This week, Burger King is introducing a version of its iconic Whopper sandwich filled with a vegetarian patty from the start-up Impossible Foods. The Impossible Whopper, as it will be known, is the biggest validation — and expansion opportunity — for a young industry that is looking to mimic and replace meat with plant-based alternatives.
Read more: https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html?source=Snapzu