Another analyst lowers iPhone sales forecast, this time cutting iPhone XS Max by nearly half

Yet another analyst is cutting iPhone demand for the first quarter of 2019. As reported by Reuters, Citi Research has lowered its forecast from 50 million to 45 million for the quarter, primarily due to weak iPhone XS Max demand. While Citi is cutting its overall iPhone shipment forecast by 5 million, its iPhone XS Max forecast is seeing a much bigger hit. The firm is lowering its forecast for the 6.5-inch device by a whopping 48 percent for the first quarter of 2019.
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