If data is the new oil, are tech companies robbing us blind?

Data is the new oil, or so the saying goes. So why are we giving it away for nothing more than ostensibly free email, better movie recommendations, and more accurate search results? It’s an important question to ask in a world where the accumulation and scraping of data is worth billions of dollars — and even a money-losing company with enough data about its users can be worth well into the eight-figure region.
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