Google Has Finally Started Penalizing Mobile Websites With Intrusive Pop-Up Ads

If you hate pop-up ads and interstitials (those full page ads that pop up before a web page) while browsing the web on your cell phone, you’re in luck, because Google will be showing you less of them. Thanks to new regulations, any mobile web page that uses interstitials or pop-up ads will see their Google ranking tumble. Originally announced back in August 2016, Google confirmed that the new algorithm update has officially gone live as of January 10.
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