China is about to achieve a historic e-commerce milestone—and no other country comes close

China is set to become the first country in history that will see a majority of its retail sales conducted online instead of via traditional brick-and-mortar stores. That’s according to a new report from digital marketing research firm eMarketer. “China will take a step in its digital transformation this year that once would have seemed almost unthinkable,” the firm’s research note explains. “For the first time anywhere, a majority of retail sales for an entire country will transact online.”
Read more: https://www.fastcompany.com/90605474/china-is-about-to-achieve-a-historic-e-commerce-milestone-and-no-other-country-comes-close?source=Snapzu