Europe’s top court says active consent is needed for tracking cookies

Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking cookies for targeted advertising. Consent cannot be implied or assumed.
Read more: https://techcrunch.com/2019/10/01/europes-top-court-says-active-consent-is-needed-for-tracking-cookies/?source=Snapzu