"I've seen people literally spend $15,000 on Mass Effect multiplayer cards"

Gameplay designer Manveer Heir spent a long time - seven years - working for Electronic Arts at BioWare Montreal, making Mass Effect 3 (mostly multiplayer) and then Mass Effect Andromeda, and he had some illuminating information about the company's mindset to share with Waypoint at the weekend. It was to do with EA's recent closure of Visceral Games and the "pivot" in direction of the Star Wars game in development there - but it also tied into Star Wars Battlefront 2 loot crates as well.
Read more: http://www.eurogamer.net/articles/2017-10-23-manveer-heir-bioware-mass-effect-ea-monetisation?source=Snapzu