Reddit will let brands sponsor posts from regular users

Reddit has a bold plan to earn more advertising revenue and it involves letting big name brands sponsor the posts of regular users. The ad program, which is slated to go live on August 4th, is part of a renewed effort from co-founder and CEO Steve Huffman to make the social news site more profitable, according to an interview published in Ad Age today.
Read more: http://www.theverge.com/2016/7/26/12291042/reddit-advertising-brands-sponsor-user-posts-profit?source=Snapzu