Amazon Challenges Etsy With Strictly Handmade Marketplace

Amazon stepped into the handcrafted-goods ring on Thursday, opening an arts-and-crafts bazaar online that squarely takes aim at a niche but growing market dominated by the Brooklyn-based Etsy. The new marketplace, called Handmade at Amazon, went live at 3 a.m. Eastern time on Thursday with a lineup of over 80,000 items from about 5,000 sellers in 60 countries. The new site, Amazon said, will have an entirely different feel from the rest of its empire.
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