Friday, 19 November 2021

Now TV Wants Nielsen to Measure Up

Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant.
Read more: https://www.nytimes.com/2021/11/12/business/media/nbcuniversal-nielsen-tv-alternatives.html?source=Snapzu

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