How Many Users Does Facebook Have? The Company Struggles to Figure It Out

Internal documents indicate new users with multiple accounts are undercounted, raising questions about how Facebook measures its audience and potentially affecting advertisers’ spending on the platform.
Read more: https://www.wsj.com/articles/how-many-users-does-facebook-have-the-company-struggles-to-figure-it-out-11634846701?source=Snapzu