iPads and iPhone XRs Lead New Device Adoption Over Christmas

The lull between Christmas and New Year’s is the perfect time to pause and reflect on the buzz of activity that December brings. It’s a time of relaxation that can only be perfected by keeping up to date on shifts in the device market. In order to achieve this, we examined our vast mobile data over Christmas this year, looking specifically at the volume of new devices that entered the market. As a reminder, this data only consists of devices that users activated for the first time and began using apps in.
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