The Familiarity Backfire Effect: Why Debunking a Myth Can Make People Believe It

The familiarity backfire effect is a cognitive bias that causes people to remember a myth as true, after they are shown information which is meant to prove that it’s false.n Since the familiarity backfire effect plays a crucial role in how people respond to refutations of pseudoscientific theories and conspiracies, it’s important to understand it. In the following article, you will learn more about this cognitive bias, understand why people experience it, and see what you can do in order to debunk myths in a way that accounts for it.
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