Amazon hired an army of employees to say nice things about it on Twitter, and it shows how big its reputation problem has gotten

Amazon is trying harder than ever to combat its growing negative image. The company now has a small army of "FC Ambassadors" saying nice things about the company online and engaging in dialogue with average Twitter users. The ambassadors are full-time employees, according to an Amazon spokesperson, and it is their job to share their experiences working at a fulfillment center.
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