
E3 is a huge event, and it’s one of the rare opportunities where you’re given direct access to the creative talent behind a variety of games. Game publishers hold individual marketing events for their tentpole releases—a preview event here, a review event there— but E3 puts everyone under the same roof. There’s a chance to have a broad reading of the industry. We wanted to take advantage of this opportunity, so in nearly every one-on-one interview we scheduled...
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https://waypoint.vice.com/en_us/article/mbkm33/we-asked-nintendo-microsoft-and-12-other-devs-how-they-deal-with-crunch?source=Snapzu
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