Nike's New Women in Sports Ad Striking Nerve in Arab World

An online commercial released by Nike this week that showed Arab women fencing, boxing and spinning on ice-skates has stirred controversy over its attempt to smash stereotypes about women leading home-bound lives in the conservative region. It begins with a woman nervously peering out of her doorway and adjusting her veil before going for a run in the street, while a female voice narrates in a Saudi dialect: "What will they say about you? Maybe they'll say you exceeded all expectations."
Read more: http://fortune.com/2017/02/23/nike-women-sports-arab-world/?source=Snapzu