Apple Watch sales are down 55%

A new report from market intelligence firm IDC shows Apple Watch sales have dropped 55% since the product was launched in early 2015. The watch debuted to a backlog of orders and 3.6 million units were shipped in its first three months on the market. But sales plummeted to just 1.6 million in the latest quarter, according to IDC. That's in spite of a price discount. Apple it set to deliver an updated operating system for its smartwatch this fall -- called watchOS 3 -- which promises new features and improved performance. It's widely expected to also introduce a redesigned "Apple Watch 2" in the autumn.
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