How the weird, unfiltered internet became a media goldmine

Cecilia Bleasdale was mulling over an outfit for her daughter Grace’s wedding, at a Roman Originals store about 30 minutes outside of Liverpool in early February 2015. The 57-year-old snapped photos of three possible dresses and texted them to Grace. Bleasdale decided on the blue and black option for $74, and on the drive home, texted Grace that she bought the dress in the third photo. “Oh, the white and gold one?” Grace texted back.
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