Surprise: Ad Blockers Make the Mobile Web More Pleasant

Since Apple embraced mobile ad blocking for Safari in iOS 9, folks have been quick to download ad blockers like Purify Blocker and Crystal. But do they work? Using iPhones, a 4G mobile network, and the Purify, Crystal, and 1Blocker apps, the The New York Times conducted two tests over four days to measure the effects on website data size, load times, and battery life.
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