Google Will Soon Start Punishing Mobile Sites That Use Annoying App Install Ads

There’s nothing wrong with app install ads, but too often now, you click on a mobile search result, and when the site loads, a giant app install interstitial pops up that prompts you to install that site’s app. Those ads typically block all the content on the site until you find that little small ‘x’ to click away the ad (and chances are you will mistakenly click next to it and basically click on the ad, which then takes you to Google Play).
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