Ello mocks Facebook by being creepy

Remember Ello? Ello first grabbed the attention of the tech world last fall by billing itself as the "anti-Facebook" social network, railing against the Facebook's targeted advertising and offering up a bare-bones ad-free alternative. But as with most aspiring Facebook challengers, its spotlight dimmed as quickly as it began. Now, in a bid to reclaim some of that buzz, the social media upstart is buying its own ads from its Goliath competitor — and turning them into winking jabs...
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